{"id":217745,"date":"2024-03-22T12:56:56","date_gmt":"2024-03-22T18:56:56","guid":{"rendered":"https:\/\/laredsocial-noticias.com\/wp\/?p=217745"},"modified":"2024-03-22T12:57:04","modified_gmt":"2024-03-22T18:57:04","slug":"checo-perez-apoya-el-consumo-responsable-de-alcohol","status":"publish","type":"post","link":"https:\/\/laredsocial-noticias.com\/wp\/checo-perez-apoya-el-consumo-responsable-de-alcohol\/","title":{"rendered":"\u2018Checo&#8217; P\u00e9rez apoya el consumo responsable de alcohol"},"content":{"rendered":"<p>El piloto mexicano, Sergio \u2018Checo\u2019 P\u00e9rez, apoya un consumo responsable de bebidas alcoh\u00f3licas y es el personaje de la campa\u00f1a &#8220;El mejor conductor solo es el mejor cuando no toma&#8221;.<\/p>\n<p>En el video que se dio a conocer, \u2018Checo\u2019 P\u00e9rez sorprendi\u00f3 a varios pasajeros cuando la hizo de conductor de transporte de una plataforma digital. En el material, el piloto de Red Bull disfrut\u00f3 de una cerveza sin alcohol de una manera responsable.<\/p>\n<p>En el spot tambi\u00e9n se perciben divertidas reacciones de los pasajeros al encontrarse con \u2018Checo\u2019 P\u00e9rez.<\/p>\n<p>\u201cComo piloto profesional de la Formula 1, me llena de emoci\u00f3n colaborar para promover el consumo responsable de alcohol. Adem\u00e1s, la grabaci\u00f3n del spot, fue una experiencia incre\u00edble que me regal\u00f3 aut\u00e9nticos momentos con mis seguidores. Estoy seguro de que este tipo de campa\u00f1as con mensajes de valor, son el tipo de contenido que debemos de seguir creando\u201d, indic\u00f3 el mexicano, quien es embajador de Heineken 0.0.<\/p>\n<p>Para 2024, la marca decidi\u00f3 que el mensaje fuera m\u00e1s relevante para crear el mensaje, por lo que se eligi\u00f3 a \u2018Checo\u2019 P\u00e9rez por todo lo que representa para M\u00e9xico y el deporte.<\/p>\n<p>&#8220;Hace un par de a\u00f1os tenemos una colaboraci\u00f3n a nivel global con Red Bull Racing. Para este a\u00f1o decidimos que fuera m\u00e1s relevante en M\u00e9xico para crear este mensaje y que mejor que con Checo\u201d, mencion\u00f3 Rosamar\u00eda Trevi\u00f1o, Brand Manager de Heineken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El piloto mexicano, Sergio \u2018Checo\u2019 P\u00e9rez, apoya un consumo responsable de bebidas alcoh\u00f3licas y es el personaje de la campa\u00f1a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10710,337],"tags":[],"class_list":["post-217745","post","type-post","status-publish","format-standard","hentry","category-deporte-y-letras","category-deportes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018Checo&#039; P\u00e9rez apoya el consumo responsable de alcohol - NOTICIAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laredsocial-noticias.com\/wp\/checo-perez-apoya-el-consumo-responsable-de-alcohol\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Checo&#039; 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