{"id":279198,"date":"2026-10-05T00:20:31","date_gmt":"2026-10-05T06:20:31","guid":{"rendered":"https:\/\/laredsocial-noticias.com\/wp\/?p=279198"},"modified":"2026-10-05T00:21:16","modified_gmt":"2026-10-05T06:21:16","slug":"paradigmas-precio-o-valor","status":"publish","type":"post","link":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/","title":{"rendered":"PARADIGMAS\/ \u00bfPrecio o valor?"},"content":{"rendered":"<p><strong>Por Roberto Ramos Contreras<\/strong><\/p>\n<p>Cuando se habla de licitaciones p\u00fablicas, la conversaci\u00f3n suele concentrarse en el precio. \u00bfQui\u00e9n ofert\u00f3 m\u00e1s barato?, \u00bfQui\u00e9n gan\u00f3? Y \u00bfCu\u00e1nto se ahorr\u00f3?<\/p>\n<p>Sin embargo, pocas veces se analiza el impacto que una licitaci\u00f3n bien dise\u00f1ada genera mucho m\u00e1s all\u00e1 de la instituci\u00f3n que realiza la compra.<\/p>\n<p>Una buena licitaci\u00f3n no beneficia \u00fanicamente al gobierno. Beneficia a toda la econom\u00eda. Tambi\u00e9n al retail, a la industria, los trabajadores y consumidores.<\/p>\n<p>La raz\u00f3n es sencilla.<\/p>\n<p>Detr\u00e1s de cada equipo adquirido por una instituci\u00f3n p\u00fablica existe una red productiva que genera actividad econ\u00f3mica durante a\u00f1os.<\/p>\n<p>Entonces, cuando una licitaci\u00f3n privilegia calidad, disponibilidad de servicio, soporte t\u00e9cnico y cumplimiento normativo, se fortalece una cadena completa de valor.<\/p>\n<p>Aparecen empleos especializados. Se desarrollan centros de servicio. Se mantienen inventarios de refacciones. Se capacita personal t\u00e9cnico y se fomenta inversi\u00f3n productiva.<\/p>\n<p>La compra p\u00fablica deja de ser un gasto para convertirse en un motor econ\u00f3mico.<\/p>\n<p>Por el contrario, cuando las decisiones se toman \u00fanicamente con base en el precio inicial, suelen ignorarse factores que terminar\u00e1n impactando tanto a la instituci\u00f3n compradora como al ecosistema econ\u00f3mico que la rodea.<\/p>\n<p>Una diferencia aparentemente peque\u00f1a en una cotizaci\u00f3n puede traducirse, a\u00f1os despu\u00e9s, en costos elevados de mantenimiento, indisponibilidad operativa o ausencia de soporte t\u00e9cnico.<\/p>\n<p><strong>Lo barato no siempre resulta econ\u00f3mico.<\/strong><\/p>\n<p>Las empresas que invierten en infraestructura local entienden esta realidad. Mantienen almacenes. Capacitan t\u00e9cnicos. Desarrollan redes de distribuci\u00f3n. Generan inventarios. Establecen compromisos de largo plazo con clientes p\u00fablicos y privados. Todo ello representa inversi\u00f3n productiva dentro del pa\u00eds.<\/p>\n<p>Por esa raz\u00f3n, las mejores licitaciones internacionales no son necesariamente aquellas que seleccionan el precio m\u00e1s bajo. Son aquellas que identifican el mayor valor.<\/p>\n<p>La diferencia es enorme. El precio es una cifra.<\/p>\n<p>El valor incorpora desempe\u00f1o, duraci\u00f3n, mantenimiento, servicio, productividad, disponibilidad de refacciones, soporte postventa.<\/p>\n<p>Cuando una instituci\u00f3n compra valor, toda la cadena econ\u00f3mica se fortalece. Tambi\u00e9n el retail.<\/p>\n<p><strong>Un ejemplo de ello aparece en la Licitaci\u00f3n P\u00fablica Internacional No. LA-50-GYR-050GYR975-T-4-2026 evidenciada minuciosamente por Peter Poelman, director general de UNICA Laundry Systems NV, y por Roberto Ramos Contreras, representante legal de SIDELLUS, S.A. de C.V.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Roberto Ramos Contreras Cuando se habla de licitaciones p\u00fablicas, la conversaci\u00f3n suele concentrarse en el precio. \u00bfQui\u00e9n ofert\u00f3 m\u00e1s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":279200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2811],"tags":[673,4959,16287,77,16200],"class_list":["post-279198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia","tag-featured","tag-paradigmas","tag-principal","tag-roberto-ramos-contreras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PARADIGMAS\/ \u00bfPrecio o valor? - NOTICIAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PARADIGMAS\/ \u00bfPrecio o valor? - NOTICIAS\" \/>\n<meta property=\"og:description\" content=\"Por Roberto Ramos Contreras Cuando se habla de licitaciones p\u00fablicas, la conversaci\u00f3n suele concentrarse en el precio. \u00bfQui\u00e9n ofert\u00f3 m\u00e1s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/\" \/>\n<meta property=\"og:site_name\" content=\"NOTICIAS\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T06:20:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T06:21:16+00:00\" \/>\n<meta name=\"author\" content=\"Editor en Jefe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor en Jefe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PARADIGMAS\/ \u00bfPrecio o valor? - NOTICIAS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/","og_locale":"es_ES","og_type":"article","og_title":"PARADIGMAS\/ \u00bfPrecio o valor? - NOTICIAS","og_description":"Por Roberto Ramos Contreras Cuando se habla de licitaciones p\u00fablicas, la conversaci\u00f3n suele concentrarse en el precio. \u00bfQui\u00e9n ofert\u00f3 m\u00e1s...","og_url":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/","og_site_name":"NOTICIAS","article_published_time":"2026-10-05T06:20:31+00:00","article_modified_time":"2026-10-05T06:21:16+00:00","author":"Editor en Jefe","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Editor en Jefe","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/","url":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/","name":"PARADIGMAS\/ \u00bfPrecio o valor? - NOTICIAS","isPartOf":{"@id":"https:\/\/laredsocial-noticias.com\/wp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/#primaryimage"},"image":{"@id":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/#primaryimage"},"thumbnailUrl":"https:\/\/laredsocial-noticias.com\/wp\/wp-content\/uploads\/2026\/10\/Paradigmas.jpeg","datePublished":"2026-10-05T06:20:31+00:00","dateModified":"2026-10-05T06:21:16+00:00","author":{"@id":"https:\/\/laredsocial-noticias.com\/wp\/#\/schema\/person\/0ce78643f2de7aae6f6ef10e8453a6e0"},"breadcrumb":{"@id":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/#primaryimage","url":"https:\/\/laredsocial-noticias.com\/wp\/wp-content\/uploads\/2026\/10\/Paradigmas.jpeg","contentUrl":"https:\/\/laredsocial-noticias.com\/wp\/wp-content\/uploads\/2026\/10\/Paradigmas.jpeg","width":696,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/laredsocial-noticias.com\/wp\/paradigmas-precio-o-valor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/laredsocial-noticias.com\/wp\/"},{"@type":"ListItem","position":2,"name":"PARADIGMAS\/ \u00bfPrecio o valor?"}]},{"@type":"WebSite","@id":"https:\/\/laredsocial-noticias.com\/wp\/#website","url":"https:\/\/laredsocial-noticias.com\/wp\/","name":"NOTICIAS","description":"Lo que se ve y se dice en las redes sociales","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/laredsocial-noticias.com\/wp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/laredsocial-noticias.com\/wp\/#\/schema\/person\/0ce78643f2de7aae6f6ef10e8453a6e0","name":"Editor en Jefe","url":"https:\/\/laredsocial-noticias.com\/wp\/author\/jorgeochoa\/"}]}},"_links":{"self":[{"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/posts\/279198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/comments?post=279198"}],"version-history":[{"count":1,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/posts\/279198\/revisions"}],"predecessor-version":[{"id":279199,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/posts\/279198\/revisions\/279199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/media\/279200"}],"wp:attachment":[{"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/media?parent=279198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/categories?post=279198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laredsocial-noticias.com\/wp\/wp-json\/wp\/v2\/tags?post=279198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}